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Help shape tourism in the tetons.

Nobody knows this place better than the people who call it home. Herein lies the opportunity to shape our future and preserve our way of life.

We are listening.

Tourism is important to our economy, and we are refocusing how we manage it so we can protect the environment, enhance residents’ quality of life, and maintain a sustainable local economy.

We have a plan.

We’ve partnered with The George Washington University's International Institute of Tourism Studies to research how locals feel about tourism in Teton County.

We need you.

If you live in the Tetons or neighboring communities, nobody knows this special place better than you. So our plan is to have your voice shape our Sustainable Destination Management Plan (SDMP).

Sustainable destination management Plan Progress

Winter 2021

Phase 1: Inventory of Existing Conditions

  • Launch Steering Committee
  • Develop Stakeholder Engagement Plan and Communications Strategy
  • Create Resident Tourism Sentiment Survey
  • Review Comprehensive Analysis of Existing Destination Data, Including Prior Visitor Input
  • Draft Situation Analysis Report
Spring 2022

Phase 2: on-site assessment

  • Launch Resident Tourism Sentiment Survey
  • Lead Community Meetings for Process Introduction and Initial Feedback Collection
  • Host 1:1 Interviews and Focus Groups With Elected Officials, Land Managers, Business and Civic Leaders
  • Validate Situation Analysis Report
Summer 2022

Phase 3: participatory visioning & planning

  • Lead In-Person Community Visioning and Planning Workshops
  • Host Stakeholder Focus Groups
  • Share Workshop Outcomes Report
  • Develop SDMP Initiatives with Stakeholder Groups
Fall-Winter 2022

Phase 4: plan development & validation

  • Draft Sustainable Destination Management Plan (SDMP)
  • Publication of the Resident Survey Research
  • Present Key Stakeholder Findings
  • Share Final SDMP and Other Research Outcomes
  • Confirm Research and Implementation Toolkit
Winter-Spring 2023

Phase 5: Plan Launch

  • Launch the SDMP to Shape the Future of Tourism

Our Sustainable Destination Management Plan (SDMP)

The Jackson Hole Travel & Tourism Board (JHTTB) spent the last few months gathering community input to help inform the SDMP. Now, JHTTB has moved into plan development and will address the needs of residents, visitors, businesses and the environment. Stay involved in our progress and share your thoughts with other local community members.

Facilitated by

Hear Why Your Voice Matters

The most effective sustainable destination management plan is the one that involves a wide range of voices from the community.

Jeremy Barnum

Chief of Staff, Grand Teton National Park

Alex Lemieux

Dir. of Sales & Operations, Wort Hotel

Aaron Pruzan

Owner, Rendezvous River Sports

Sustainable Tourism Protects More Than Just Our Environment.

Great destinations are also great places to live and work. And we want to keep it that way. That’s why the JHTTB is prioritizing destination stewardship with a renewed focus on protecting the environment, ensuring the long-term prosperity of the community, and building a sustainable local economy while enhancing residents’ quality of life. Tourism in Jackson and Teton County will be designed to balance the needs and expectations of visitors with the needs of residents, businesses, and the environment.


JHTTB invites you to stay active in the cause by signing-up to receive progress updates and event notifications.

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