Jackson Hole is pleased to gradually welcome visitors back to our small town.
Due to our limited health resources, we ask careful consideration of your trip and ask that you please abide by our Clean, Careful, Connected guidelines. For more information please click here.
May 27th, 2020
Below is a customizable PDF for businesses to share the Clean, Careful, Connected tenants. The top half does not change and is for the visitor. The bottom half is customizable to your business. When customizing your business practices you can:
May 13th, 2020
We know that people want to travel to the great outdoors when they are given the green light, but responsibly. They need to feel confident in Jackson's safety standards. Learn more about how you can participate in the Responsibly Wild: Clean, Careful, Connected campaign. As a community, we need to build confidence through one standard, one message, one county.Download PDF - CCCBriefing_051220.pdf
May 8th, 2020
Learn about how local communities are coping with Covid-19 and coming out stronger than ever and stepping up to support each other.Download PDF - COVID-19-Local-Community-POV_200508_190153.pdf
May 8th, 2020
Now more than ever, our community needs to band together with one unified safety message to build consumer confidence among locals and visitors. See the most recent Harris poll below that addresses consumer confidence and sentiments on a variety of subjects including health, grocery shopping trends, returning to the work place and more.Download PDF - MDC_Harris-Poll-Research_200508_185149.pdf
April 1st, 2020
The Jackson Hole Travel and Tourism Board has created a social media toolkit outlining guidelines of thoughtful and tone sensitive messaging during this challenging time. Also included is information on the FREE Photoshelter library that provides photo assets to download and use.Download PDF - Social-Media-Toolkit.pdf
March 31st, 2020
Learn about early consumer sentiments towards the outdoors and travel, with a focus on three takeaways to effectively communicate to consumers who want to return to nature and traveling.Download PDF - Covid-19-Outdoor-Travel-POV.pdf
March 16th, 2020
Consumers are playing close attention to brand behaviors and as such, brand's actions must be useful, responsible and purposeful. As Covid-19 impacts rural areas, we must assist small businesses and address the most vital needs of these rural areas such as lack of broadband.Read More
Additional Insights on Covid -19
The Harris Poll: COVID-19 Wave 7 Summary:
Note: This study was fielded online among a nationally representative sample of 2,029 U.S. adults between April 18-20, 2020.
Every Business Is Now Like a Hospital
No one single action will make Americans feel safer to fly on a plane, return to work, attend a sporting or large venue event, or eat out at a restaurant. But in a new Harris Poll business playbook for reopening there are tactics consumers say will make them feel more welcome and at ease:
Implication: Farm to table thinking now applies to hygiene: every company's cleanliness must be ‘transparent and source-able.’ Expect consumers and employees to make demands on businesses which seem prudent to the former and excessive to the latter. And each must manage the tension in customer wants with conflicts in privacy, margins and worker rights.