Jackson Hole is pleased to gradually welcome visitors back to our small town.
Due to our limited health resources, we ask careful consideration of your trip and ask that you please abide by our Clean, Careful, Connected guidelines. For more information please click here.

Partner Resources

Industry Insights during Covid-19

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Clean Careful Connected store signage

May 27th, 2020

Below is a customizable PDF for businesses to share the Clean, Careful, Connected tenants. The top half does not change and is for the visitor. The bottom half is customizable to your business. When customizing your business practices you can:

  • Modify text from built-in preview app on Mac
  • Modify text from built-in preview app on Windows (Microsoft Edge)
  • Modify text from built-in preview app on iOS
  • Modify text from Adobe Reader on Android (Also possible from built-in Samsung/LG-specific apps, will depend on what comes stock installed on various devices)
  • Supports rich text formatting, such as italics, bold, and underline

    What business owners CAN NOT do:
  • Can not upload images
  • you can add your business name in the text box instead of a logo and you can center align, left align, bold, underline, etc this text box
  • Can not change text color, size or font - Is set to 12pt Georgia

Read More Download PDF - JH_3CPoster_FINAL.pdf
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Responsbily Wild: Clean, Careful, Connected

May 13th, 2020

We know that people want to travel to the great outdoors when they are given the green light, but responsibly. They need to feel confident in Jackson's safety standards. Learn more about how you can participate in the Responsibly Wild: Clean, Careful, Connected campaign. As a community, we need to build confidence through one standard, one message, one county.

Download PDF - CCCBriefing_051220.pdf
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COVID-19 Community POV

May 8th, 2020

Learn about how local communities are coping with Covid-19 and coming out stronger than ever and stepping up to support each other.

Download PDF - COVID-19-Local-Community-POV_200508_190153.pdf
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COVID-19 Community Research

May 8th, 2020

Now more than ever, our community needs to band together with one unified safety message to build consumer confidence among locals and visitors. See the most recent Harris poll below that addresses consumer confidence and sentiments on a variety of subjects including health, grocery shopping trends, returning to the work place and more.

Download PDF - MDC_Harris-Poll-Research_200508_185149.pdf
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COVID-19 Social Media Toolkit

April 1st, 2020

The Jackson Hole Travel and Tourism Board has created a social media toolkit outlining guidelines of thoughtful and tone sensitive messaging during this challenging time. Also included is information on the FREE Photoshelter library that provides photo assets to download and use.

Download PDF - Social-Media-Toolkit.pdf
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Covid-19 Marketing Analysis for Outdoor Travel Sectors

March 31st, 2020

Learn about early consumer sentiments towards the outdoors and travel, with a focus on three takeaways to effectively communicate to consumers who want to return to nature and traveling.

Download PDF - Covid-19-Outdoor-Travel-POV.pdf
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Covid-19 Impacts on Rural Communities

March 16th, 2020

Consumers are playing close attention to brand behaviors and as such, brand's actions must be useful, responsible and purposeful. As Covid-19 impacts rural areas, we must assist small businesses and address the most vital needs of these rural areas such as lack of broadband.

Read More

Additional Insights on Covid -19

The Harris Poll: COVID-19 Wave 7 Summary:

Note: This study was fielded online among a nationally representative sample of 2,029 U.S. adults between April 18-20, 2020.

Every Business Is Now Like a Hospital

No one single action will make Americans feel safer to fly on a plane, return to work, attend a sporting or large venue event, or eat out at a restaurant. But in a new Harris Poll business playbook for reopening there are tactics consumers say will make them feel more welcome and at ease:

  • Eat alone together: three-fourths (74%) of Americans miss dining at a restaurant/bar and patrons want back in but (62%) want restaurants configured for social distancing, and (56%) want maximum capacity limits to ensure 6-feet between diners.
  • Practice haute hygiene: according to Eater, You may be having dinner with a waiter wearing gloves, maybe a face mask, a dinner where the menu is disposable, where half of the tables in that restaurant no longer appear, where your temperature is checked before you walk into the establishment.” In fact, our poll found 45% of Americans want temperature tests for restaurant staff and even a quarter want a no-beard policy for waiters and kitchen staff (22%).
  • No more open floor plans: in order to feel safe returning to work 61% want policies requiring employees to stay home if they feel sick, 48% say no meetings larger than 10 people and 47% say desks should be spaced 6-feet apart.


Implication:
Farm to table thinking now applies to hygiene: every company's cleanliness must be ‘transparent and source-able.’ Expect consumers and employees to make demands on businesses which seem prudent to the former and excessive to the latter. And each must manage the tension in customer wants with conflicts in privacy, margins and worker rights.