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June 28th, 2022
The Jackson Hole Travel & Tourism Board (JHTTB) and George Washington University’s International Institute of Tourism Studies have been working on a Sustainable Destination Management Plan (SDMP). Recently, the JHTTB voted to expand their project contract with George Washington University (GW). Below you’ll find an overview of the expanded partnership and process implications.
Additional Research Areas:
New research is needed in the following areas. These areas of research have emerged as important related to realities in these locations.
Additional researchers will be brought in to conduct the new research needed in time for the submission of the 2nd draft Situation Analysis Report. The consulting team will also need an additional level of effort to integrate findings from new research in the final Situation Analysis Report. Research findings will help to inform the SDMP’s strategic framework.
The scope of the resident survey and social media listening projects should be expanded based on the requests of the JHTTB and stakeholders.
More Thorough Inclusion of Marginalized Groups:
The JHTTB has prioritized engagement of the immigrant communities in the SDMP process. While Voices JH will help to identify participants and organize meeting logistics with the Eastern European and Latinx communities, the GW/CS team completed the following work in May and would continue to support the following activities:
In addition to the immigrant communities, elected officials and other key stakeholders have noted the importance of involving community youth, in particular high school aged students. In this context, the GW/CS team will facilitate 1-2 focus groups in September to ensure that the perspectives of the youth of Teton County are integrated into the SDMP.
Ongoing Engagement & Communications:
There are several components of work that are requiring additional support from GW/CS to the JHTTB based on place-based realities and JHTTB needs:
Project Timeline Expansion:
Steering Committee members have recommended that the JHTTB consider extending the timeline of the SDMP development process in order to provide adequate time for more extensive community involvement and engagement as well as providing adequate time for Steering Committee to review deliverables and other project outcomes. These revisions are as follows:
For more information on the expansion of our work with GW, click here.