October 14th, 2022
On September 15, 2022, the JHTTB hosted 45 local tourism stakeholders in the hospitality industry for a morning update on the marketing and educational work from the past year and looking forward. The goal was to inform how the JHTTB is working on behalf of the hospitality community, update where we are in facilitating the Sustainable Destination Management Plan (SDMP) and discuss opportunities for continued collaboration, industry support, and representation.
Maggie Crist, Account Manager of the JHTTB’s Creative Agency of record Colle McVoy, presented this overview of the JHTTB’s recent marketing and visitor education efforts and the Stay Wild campaign evolution. The presentation includes a preview of fall and winter messaging leading up to the release of the SDMP.
Executive Director Kathryn Brackenridge presented an overview of where we are facilitating the Sustainable Destination Management Plan (SDMP) and how this process engages and impacts the hospitality industry.
Stacey Mullen, our analyst for Destimetrics, presented this 16-minute overview looking back at the summer and forward to fall and winter. This comprehensive video compares lodging occupancy and other economic indicators compared to pre-pandemic 2019, not just the unprecedented visitation numbers of 2021. Key findings include:
The open discussion presented opportunities for continued collaboration, industry support, and representation. Industry discussion included:
The JHTTB Libris Library has photo assets available for download. Email email@example.com for access.
Videographer Ryan Sheets filmed wildlife and scenery deep in Yellowstone last winter - for access to unedited videos, email. firstname.lastname@example.org
Community assets for winter marketing and for promoting the new direct Miami flight will be posted to this website as they become available.
Event Sponsorship criteria can be found here.
For visitor management/marketing funding requests, contact Executive Director Kathryn Brackenridge at email@example.com.